SOCIAL MEDIA & MARKETING SUPPORT FOR GOLD COAST BUSINESSES

INCLUSIONS STEP 1 — BRAND DIRECTION ☐ 90-minute brand session ☐ Target customer ☐ Brand personality ☐ Brand voice ☐ Key messaging ☐ Key differentiators ☐ 4–5 content pillars ☐ Content tone/examples Deliverable ☐ Mini Brand & Content Guide Something you can refer back to every time they create marketing. ⸻ STEP 2 — FULL CHANNEL REVIEW ☐ Google Business Profile ☐ Facebook ☐ Instagram ☐ LinkedIn ☐ Website ☐ Linktree Then: ☐ Prioritise issues ☐ Create action plan ☐ Implement agreed updates ⸻ STEP 3 — BRAND CONSISTENCY Working with what you already have: ☐ Logo ☐ Colours ☐ Fonts ☐ Existing brand imagery I establish: ☐ Consistent colours ☐ Font hierarchy ☐ Image style ☐ Canva brand setup ☐ Consistent wording ☐ Consistent visual treatment Canva ☐ 10 reusable templates ⸻ STEP 4 — CONTENT DAY 2-hour on-site content session Capture: ☐ Owner/team photos ☐ Workplace/environment ☐ Products ☐ Services ☐ Behind-the-scenes ☐ Detail shots ☐ Lifestyle imagery ☐ Social-friendly content Deliverable ☐ “THE MEDIUM” Photo Package 30 edited digital photographs (Extra images can be purchased if needed) Plus some simple short-form video clips where appropriate. You receive the edited files to use across your marketing. ⸻ STEP 5 — CONTENT PLAN Based on the brand direction: ☐ 30 content ideas ☐ 10 promotional ideas ☐ 10 educational ideas ☐ 5 testimonial/social proof ideas ☐ 5 behind-the-scenes ideas ☐ Suggested content rhythm ⸻ STEP 6 — COLLATERAL Choose 2 pieces: ☐ Flyer ☐ Brochure ☐ Digital PDF ☐ Price/service sheet ☐ Business card ☐ Poster ☐ Basic signage artwork ☐ Promotional graphic Existing branding is used wherever possible. ⸻ STEP 7 — HANDOVER ☐ Brand guide ☐ Canva templates ☐ Photo library ☐ Content ideas ☐ Content system ☐ Marketing checklist DONE You can now run your own marketing using the system we’ve created. Option to now move to a monthly subscription with this content plan. ⸻